Privacy Policy

1. COLLECTION OF INFORMATION.

Registration Information

When you download the App and create an account ("Account"), we may collect certain information ("Registration Information") about you, such as:

  • Name;

  • Username;

  • Email address;

  • Mobile number;

  • Gender identity;

  • Date of birth;

  • Sexual preference;

  • Photographs;

  • Location; and

  • Login information and friend lists for social media accounts that you connect to your Hello Bella Account (this could include, for example, your Facebook and Instagram accounts ("Social Media Accounts").

You will also be required to create a password in connection with the registration of your Account. Once you register, you will be able to review and change this information at any time by accessing your “Profile” page! You control your user profile and are able to correct or update (other than your email address, mobile number, date of birth, gender and location (which is automatically updated)) your information at any time by just logging in to Hello Bella.

The information we collect helps to enhance the App and verify our Users (robots are not welcome!!). Registration Information such as your name and username may be visible to the public on your profile page.

Additional Information

We may ask you to provide your full name, address and email address. Such details may be shared with third parties for purposes relating to, for example, any of our loyalty programmes, sending gifts or delivery of merchandise.

We may also collect additional information in connection with your use of Hello Bella, for example if you use our super cool electronic messaging function.

If you contact our Customer Support team, we will receive your email address, and may track your IP address as well as the information you send to us to help resolve your query. We will keep records of our communications with you, including any complaints that we receive from you about other Users (and from other Users about you).

We recommend and encourage you (and all our members) to think carefully about the information you disclose about yourself. We also do not recommend that you put email addresses, URLs, instant messaging details, phone numbers, full names or addresses, credit card details, national identity numbers, drivers' licence details and other sensitive information on your profile which is open to abuse and misuse.

Please be careful about posting sensitive details about yourself on your profile such as your religious denomination and health details. You may also choose to add sensitive information about yourself when you add certain Hello Bella Badges to your profile, such as your religion and political leanings. While you may voluntarily provide this information to us when you create your profile, including your sexual preferences, there is no requirement to do so. Please remember that photographs that you post on Hello Bella may reveal information about yourself as well. Where you do upload and choose to tell us sensitive information about yourself, including through adding certain Badges to your profile, you are explicitly consenting to our processing of your information and making this public to other users.

When you post information about yourself or use the messaging function, the amount of personal information you share is at your own risk. Please see Section 4 below for more information on who can access what you post on Hello Bella. If you post anything that is inconsistent with our Terms and Conditions of Use, we reserve the right to terminate your Account - we really don't want to have to do this so please play by the rules!

For safety and security and to ensure you have the best possible user experience, we require users to verify their accounts and might ask for your phone number. We want to make sure you are not a robot! And we also want to avoid fake Hello Bella accounts being created which can be used for malicious activities and cybercrime – they threaten the Hello Bella network and spoil things for everyone. We use a third party provider for account verification who will keep your phone number for up to 90 days for fraud identification purposes. We collect and use your phone number on the basis of our legitimate interests identified in section 11 below and for the prevention of fraud.

It is your responsibility to ensure that your account details are kept up to date. If your phone number changes, please ensure that you update this in your account.

To prevent abuse of the app/site, Hello Bella uses automated decisions and moderators to block accounts as part of its moderation procedures. In order to do this, we check accounts and messages for content that indicates breaches of our Terms and Conditions of Use. This is done through a combination of automated systems and our team of moderators. If an account or message meets certain criteria that demonstrate that the Terms and Conditions of Use are likely to have been breached, the relevant account will automatically be blocked. All users of accounts that have been blocked will be notified that their account has been blocked and affected users can contact Hello Bella to contest the decision..

Hello Bella also uses automated decisions to prevent fraudulent payment transactions being processed as part of its anti-fraud procedures. In order to do this, our systems check payment transactions for behaviour that indicates breaches of our Terms and Conditions of Use. If a transaction meets certain criteria that demonstrate that the Terms and Conditions of Use are likely to have been breached and the transaction is likely to be fraudulent, the relevant transaction may automatically be blocked. Where a transaction is blocked, the user will be notified that their transaction cannot be processed and affected users can contact Hello Bella to contest the decision.

Please note that if your account is blocked, any account(s) that you have on our other group platforms/applications may also be blocked as part of our anti-spam and anti-fraud procedures.

Our other group platforms/applications are listed here: https://magiclab.co/brands.

If you decide to purchase any of our premium services, we will process your payment information and retain this securely for the prevention of fraud and for audit/tax purposes.

We process some limited data (demographics and information that you have optionally provided us with via Hello Bella Badges) to drive targeted advertising in our legitimate interest, via promo cards and ads on our App. We also process limited data (device identifiers) and share this with third party advertising networks which host our ads. You can stop targeted advertising within the “Contact & FAQ” page accessible via your profile. If you opt-out of targeted advertising you will still see adverts though they will be less relevant to you. Through your device’s security settings you also have the option to prevent or limit device identifiers being shared with third party advertisers and what use is made of the device identifiers. If you would like more information about this practice and to know your choices about not having this information used by these companies, please visit this page.

Finally, we want to keep in touch with you to make sure you know about the great promotions and offers we have available. If you’ve told us it’s OK, we will use your email address and phone number to send you information on these. You can withdraw this consent at any time via Settings in the App.

For users who are California residents, the data we may collect falls within the following categories of “personal information,” as defined by the California Consumer Privacy Act (CCPA):

  1. Identifiers, such as name and location;

  2. Personal information, as defined in the California customer records law, such as contact (including email and telephone number) and financial information;

  3. Characteristics of protected classifications under California or federal law (if you choose to provide them), such as age, gender identity, marital status, sexual orientation, race, ancestry, national origin, religion, and medical conditions;

  4. Commercial information, such as transaction information and purchase history;

  5. Biometric information (not relevant here);

  6. Internet or network activity information, such as browsing history and interactions with our websites and apps;

  7. Geolocation data, such as mobile device location;

  8. Audio, electronic, visual and similar information, such as photos and videos;

  9. Professional or employment-related information, such as work history and prior employer;

  10. Non-public education information; and

  11. Inferences drawn from any of the personal information listed above to create a profile or summary about, for example, an individual’s preferences and characteristics.

Data Storage

By using the App, you acknowledge that Hello Bella is a global app operating through servers located in a number of countries around the world, including the United States. If you live in a country with data protection laws, the storage of your personal data may not provide you with the same protections as you enjoy in your country of residence.

Geolocation Information

If you turn these features on, when you use your mobile, we will collect information about WiFi access points as well as other location information about your longitude and latitude and may save your device's coordinates to offer certain features to you. This information helps us identify your physical location and we may use it to personalise the App and make it easier for you to interact with other Users, by enabling the information to be displayed and shared with other members choosing to view “nearby” posts.

If you have enabled location services, but wish to turn them off, you can do so by the following methods:

  1. iPhone app — settings, privacy, location services, Hello Bella

  1. Android — settings, location, Hello Bella, permissions, location

Log and Usage Data

We keep your personal information only as long as we need it for legitimate business purposes (as set out in Section 11 below) and as permitted by applicable law.

In practice, we delete or anonymise your information upon deletion of your account (following the safety retention window), unless:

  1. we must keep it to comply with applicable law (for instance, some “traffic data” is kept for one year to comply with statutory data retention obligations);

  1. we must keep it to evidence our compliance with applicable law (for instance, records of consents to our Terms, Privacy Policy and other similar consents are kept for five years);

  2. there is an outstanding issue, claim or dispute requiring us to keep the relevant information until it is resolved; or

  3. the information must be kept for our legitimate business interests, such as fraud prevention and enhancing users' safety and security. For example, information may need to be kept to prevent a user who was banned for unsafe behaviour or security incidents from opening a new account.

Where Hello Bella uses machine learning, for example, to help us detect and prevent fraudulent card transactions, and to detect and prevent spam communications on the App (as explained above), we may need to keep personal information for a longer period than the retention periods explained above, to enable the machine learning to work properly. Where this is the case, we always seek to minimise the amount of personal information that is used and we ensure that it is ring-fenced and kept securely from other user personal information. We regularly review the period for which personal information is required for machine learning purposes and delete any identifiable information when it is no longer required.

Device Information

We may collect information about your device when you use the App including the unique device identifier, device model, operating system, and MAC address. In addition, if you permit us to do so, the App may access your device's address book solely in order to add someone to your contacts.

Links

We may keep track of how you interact with links available on Hello Bella including third party services and clients by redirecting clicks or through other means. We may share aggregate click statistics such as how many times a particular link was clicked on.

Cookies

Unlike the chocolate chip kind, these cookies have no calories! They are small data files that are transferred to your computer's hard disk and are basically a tool that stores information about website visits, recognises you and your preferences each time you visit Hello Bella, and ensures site functionality and enables us to provide the services our members request.

The cookies we collect enable us to learn how people interact with Hello Bella, which in turn helps us make a better product for you! Cookies store information about your website visits and can recognise you and your preferences each time you visit the Hello Bella site. They help us to provide a better service to you!

Hello Bella’s use of cookies and local storage devices is basically related to the performance of Hello Bella’s site, such as analytics that help us determine how our site is performing and ensuring a smooth and trouble-free experience for our members and visitors.

Below is a table to explain Hello Bella’s cookie functions and why they’re used.

If for any reason you decide that you do not want all of your Hello Bella activities to be stored you may set your browser and mobile settings to block cookies and local storage devices, but please remember that if you do so, you may not be able to access all of the features Hello Bella offers!

We use the following types of cookies:

Cookie Functions

Cookie Purposes

Analytics and research

We use Google Analytics to collect information about how visitors use the site. The cookies collect information in an anonymous form, including the number of visitors to the App, where visitors have come from and the pages they visited. For more information about Google's Privacy Policy, please visit http://www.google.com/intl/en/policies/.

Performance

We need to use certain cookies and save data to your local storage devices to ensure our members have the best possible experience. They assist with your navigation of our site, ensuring pages load quickly and respond promptly to your requests – no one likes snail pace technology!

 

Our use of cookies and local storage devices, including the specific cookie names, may change over time, but will generally fall into the above categories. We will notify you of any important changes to our use of cookies and local storage devices. Please visit this page regularly so that you are aware of any changes.

If you would like to know more about these clever and calorie free cookies, including flash cookies/local storage devices, the following websites provide useful information:

 

2. USE OF INFORMATION.

Our main goal is to ensure your experience on Hello Bella is an enjoyable one and you don't end up getting stung! In order to deliver an enjoyable experience to you, we may use your Registration and other information to:

  • offer you our services and features;

  • contact you with information about the App (e.g., updates and new offerings);

  • personalise the App and the content we deliver to you;

  • conduct research and analytics about how you use and interact with the App;

  • resolve disputes between you and other Users; and

  • investigate fraud, protect our legal rights, and to enforce our Terms & Conditions.